Recovery, Growth and Prosperity. That is what lies in store for businesses that are prepared to seize the opportunities most market players are unable to identify and capture. Indeed, we are in uncharted territory and unprecedented times, as business and life has to go on as usual in the mindset of what is seen as arguably the biggest economic and business disruption in history, but certainly the most severe economic and business disruption since the 2008 economic recession.
The question therefore posed is “how do businesses maintain relevancy and growth when needs and consumer preferences are changing so rapidly”? And the answer ties down to a common denominator, through Business model agility and Opportunity Identification. Our data indicates that in the first half of 2020, 89% of Kenyan businesses listed COVID-19 (C19) as the biggest threat to their businesses. A more recent report done by PWC on December 20th shows that this number has not decreased but instead gone up by a further 2%. The reason for these large numbers of uncertainty in the Kenyan business world is because most business owners are unable to adapt to the new reality, and quickly identify key market opportunities that will contribute towards making their business and revenue models more agile and diverse. As a business leader, it is important to know where your business is, and where you want it to go, before going on to ideate and implement a vital set of initiatives that will help you get there.
WYLDE International's Scalerizer Programme does exactly that; helps businesses identify, prioritize, implement, recover and grow. By first identifying your market size and breaking down your target market, to finding ways in which to effectively pursue and capture this market in an optimal manner, the Scalerizer Programme provides clarity to business owners and entrepreneurs like never before.
Numbers do not lie. Since its inception in 2020, 55 businesses have gone through the 3 month intensive Scalerizer Programme, with 70% of the businesses recording significant growth in revenues and profits despite COVID-19 (C19). It is important for business owners to have a clear understanding and plan of how they would like their business to grow in 2021. At WYLDE, we give you the opportunity to experience growth through Scalerizer on a whole new level.
Interested? Learn more about the program via bit.ly/WYLDEScalerizer
Article by: Chisela Jacob Mukupa