The Meta digital training is an array of FREE training sessions and coaching that works with small and medium sized businesses to guide them on how to digitally sustain their businesses.
The training is on the Facebook family of applications that is: Facebook, Instagram, and Whatsapp For Business.
Meta Digital Training Program
How Does The Program Benefit My Business.
Learn Skills on Reaching Your Target Audience
Get to learn how to Reach a large number of potential customers both locally and globally with your social media platforms.
Learn how to get the most value from your advertising
Get to strategize and plan around cost effective ways of advertising using the Facebook family of applications and getting good return from ads.
Develop a Digital Marketing Strategy
Get to learn and create a digital marketing strategy from business goals, budgeting, audience targeting and creatives that make you stand out in the market.
Learn to measure and scale your efforts
Discover key areas of focus to measure your marketing efforts online and learn how to use the analytics and data to fuel your marketing efforts.
Program Overview.
The FREE sessions are divided into 3 webinars and have a one-on-one coaching aspect after:
1
Basic Module 1: Establish and manage your online presence.
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How to establish a presence on Facebook and Instagram.
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How to set up a Facebook Page and an Instagram Business account.
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How to attract followers and build engagement.
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Save time: Create and manage posts and stories on Facebook and Instagram from one place.
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Connect with your customers: Manage conversations and notifications with help from automation.
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Grow your Business: Track insights on posts and ads in order to improve your efforts
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Reach more people: Boost a post.
2
Advertising Strategy: Connect with your customers
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Raise awareness of your Business
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Develop content consistently to build your customer base
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Use Meta Business Suite to save time and schedule posts
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Create a plan to get started
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How to post content on Instagram
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Improve your content
3
Grow your sales/ community using creative shop
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Define who you want to reach
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Determine where your Ads will appear
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Set your advertising budget and schedule
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Create your Ad
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Use creative Ad strategies
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Write engaging captions
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Select the right call-to-action
